SEO is fantastic for boosting your website’s fortunes on search engines like Google, but you’ll often hear bad advice when it comes to SEO. There are a number of myths about SEO out there that you should pay no attention to.
We’ll take a look at some of the most common SEO myths so you can avoid them.
You don’t need it
Starting with one of the biggest myths about SEO and many people believe that you simply don’t need it. That couldn’t be further from the case. Many people believe that Google will figure things out by itself and there’s no need to invest in SEO.
It’s the belief of many web designers that they can simply publish a website, push the URL to Google’s crawlers and they’ll do all the hard work for you.
Whilst search engines are getting smarter, they’re not that smart yet. You still need to use search engine optimisation to push them in the right direction.Even if you choose to just invest in cheap SEO, you still definitely need it.
SEO is a onetime thing
Many companies do invest money into SEO but they assume it to be a onetime thing. This means that they throw some money into SEO and have their website optimised for search engines. They’ll then just assume that SEO is done and they don’t need to return to it. That couldn’t be further from the case.
SEO trends are constantly changing, which means that your strategy towards SEO needs to as well. It’s always worth revisiting your approach to SEO every now and again, even if you can’t afford an in-house SEO specialist.
It’s all about one key word
When it comes to an SEO strategy, many businesses choose one keyword and believe that they should target all of their SEO efforts at that keyword. That couldn’t be further from the case.
Customers will use a large number of search terms to find and access your website, so you need to use a large number of keywords to accommodate them. There’s no use in targeting all of your efforts on one so called “magic keyword”.